LIMCA
Limca, a product of Coca-Cola company was first produced in 1971 which
is a sparkling drink with cloudy lemon segment. In 2008, the company produced
around 18.4 billion liters of waste-water which is a 3 percent increase over
2007. The environmental policies of the company are given as follows:
- The company has to continuously review and improve the environmental performance.
- The company must aggressively reduce the global environment footprint and to use environment friendly technologies in their operation.
- The company has to reduce the carbon footprint of their operations.
- The company has to establish a water sustainable operation by minimizing water use and replenishing water that are used in their beverage
The company has
a policy such that they will return an equal amount of water that supports aquatic
life to the environment by comprehensive wastewater treatment. But there are
some problems to the environment caused by the product that are described as follows:
A large number of plastic bottles are used for storing of the product. This has
a great environmental issue since they are not disposed easily. But recycling
the plastic bottles might also lead to pollution. Thus in order to reduce the
problem, the company has to deal with environment safe containers for storing
of the product.
The advertisement for the product is shown below:
No comments:
Post a Comment